Monday, October 27, 2008

The Big Picture



Hervé Descottes; an architect working today on the contemporary New York skyline.The principal lighting designer and president of L’Observatoire International, Descottes has been charged with illuminating major landmark sites around the city from Columbus Circle to the newly renovated High Line.

“Lighting can have an incredible visible or invisible power,” says Descottes, one of whose first projects as a lighting designer, back in 1991, was to light the Mona Lisa after it was reinstalled in the Louvre. Here, he is testing his handiwork at the New York City Department of Environmental Protection’s Newtown Creek Wastewater Treatment Plant in Brooklyn, which was designed by Greeley and Hansen, Hazen and Sawyer and Malcolm Pirnie, in association with Polshek Partnership Architects, and will include a sculptural visitors’ center by the artist Vito Acconci and a waterfront nature walk by George Trakas.

This is a project that began a decade ago and will probably finished by 2015. The plant, with its 50-plus-acre site and eight massive sludge tanks operating 24/7, was hardly a subtle addition to the urban landscape (glowing right next to the Queens-Midtown Tunnel); the challenge, for the architects and also for Descottes, was to remain sensitive to the surrounding residential neighborhood.

In other words, Descottes says, “we didn’t want it to look like a refinery.” This is usually the kind of industrial institution that requires only functional lighting, says Descottes, who ultimately enveloped the site in a veil of blue light. (Blue, he explains, has a sense of purity and cleanness.) L’Observatoire works on some 25 projects all over the world at any given moment — from Frank Gerhy’s Louis Vuitton Foundation, under construction in the Bois de Boulogne, to a residential building to be built in Kuala Lumpur by Jean Nouvel. Still, the wastewater plant, he insists, is definitely one of the most glamorous. “Sometimes it doesn’t smell so good,” he says. “But at least it doesn’t look so bad.”

Your brand is not your logo



Looking at the above picture we could say that smart marketers definitely understood that a new logo can't increase market share. Also that the cheap logo can't be defeated by the expensive one. Thy also realize that the logo is like a first name, it's an identifier.

So, when Pepsi and BestBuy start 'testing' logos, and proclaiming that a new logo might change their market share, that definitely not going to work. Logo is the first identity. It's like a name. It obviously depends on how the new change has been done. Our eyes are so use to looking at the old things that may be we don't want to see something that is just changed little bit here and there. It's a visual perception that's set. Unless its changed in very expressive way that's going to surprise people or gonna get WOW effect in front of their eyes than yeah I think it would work.

But looking at the image above its going to go all in vain.
The punchline is: take the time and money and effort you'd put into an expensive logo and put them into creating a product and experience and story that people remember instead.

Link: http://sethgodin.typepad.com/seths_blog/2008/10/your-brand-is-n.html

Return of Mac


Above picture: A screen grab from the latest Apple ad.

Apple has just fired off this, a second shot in the direction of Microsoft’s I’m A PC commercial…
Stop the bickering, enough already.
"Hello, I'm a PC and I've been made into a stereotype," says a Microsoft engineer in one of the ads.

The second new ad from Apple shows PC brandishing a buzzer, beeping out the word "Vista" whenever it is mentioned by the Mac character, played by actor Justin Long.

"We don't say the V word any more. It doesn't sit well with frustrated PC users. From now on we're going to use a word with a lot less baggage: Windows," PC says in the ad, which appears to be a dig at Microsoft's strategy of not mentioning the word "Vista" in its ads.
While Microsoft's entire campaign seeks to convey the message that many of the earlier problems plaguing Vista have since been fixed through software updates, Apple's new ads ignore this and continue to portray Vista as a broken operating system.

Apple appears to be winning the public perception war.
The Apple ad also showed that if a vista consumer wants to switch to Mac all thy have to do is go to Apple store where they'll easily transfer their data.

Apple is surely leading.

Link: http://www.apple.com/getamac/ads/

Monday, October 20, 2008

The Banks Have Some Explaining To Do



After monumental errors, nosediving share prices and the humiliation of nationalisation, the banking world has changed forever. So will their corporate identities and advertising adapt to fit the new realities?

It might seem that logos, commercials and colour schemes should be the last thing to occupy the banks right now, what with global financial meltdown and all, but surely campaigns and brands developed for a very different time (ie last week) can no longer be appropriate? Ever since the early 90s, banks have been attempting to project a friendlier, less formal image. Heraldic devices and serif type were steadily ditched in favour of rounded edges and updated typography. Everything became shinier, more colourful, less forbidding. It was all about innovation and modernity as banks started to project themselves as dynamic global brands, reflecting a shift in their management style and business aims – the upshot of which we are now experiencing.



Link: http://www.creativereview.co.uk/crblog/the-banks-have-some-explaining-to-do/

Do You Speak Pompey?




Jodie Silsby, a recent graphic design graduate of the University of Portsmouth and D&AD New Blood winner, has mapped her beloved city by its slang, renaming each street in the Pompey dialect…

The map, entitled Portsmouth Vernacular, is the result of a research project looking at the origins and use of slang. “My family goes back four generations in Portsmouth,” says Silsby. “I’m proud that the city has its own phrases and dialect and the map should be seen as a celebration of that.”

Silsby’s map was created for a national project called Doin’ My Nut In that invited students to investigate slang through typography. “I knew students from all over the country would be answering this brief but that I was the only one from Portsmouth,” Silsby explains.

The Portsmouth Vernacular map is now available to buy from Silsby’s website, jodie-silsby.com, in black, cyan or fluorescent coral ink.

Apparently Silsby is now working on an even more ambitious project; to map London slang. When we get more details of that undertaking, we’ll be sure to post them on the blog.

I think its something different for sure and also something that could be put at practical use.

Pepsi To Leave ‘Em Laughing



In October 2008, it was announced that Pepsi would be redesigning their logo and re-branding many of their products. Pepsi, Diet Pepsi and Pepsi Max will use all lower-case type face for name brands, Mountain Dew will be renamed "Mtn Dew," and Diet Pepsi Max will be re-branded as Pepsi Max. The brand's blue and red globe trademark will become a series of "smiles," with the central white band arcing at different angles depending on the product.

It's going to spend $1.2 billion over three years to change everything about its brand. – “How they look, how they’re packaged, how they will be merchandised on the shelves, and how they connect with consumers” - which will be done by the Arnell Group.

I think its a good idea of making Pepsi symbol modular. THy are going to keep colors same so identity is still going to be there. The basic shape of it is also going to be there. Thy are only going to change white stripe for the different sub-brands. Variations on a theme is always a suitable approach, but calling it a smile, grin, laugh etc. is of course absurd.

To watch this is going to be of great interest but what I feel here is either its going to be super hit or super flop. Depending on how smartly thy will put it up.



Link: http://www.creativereview.co.uk/crblog/pepsi-to-leave-em-laughing/

Sunday, October 19, 2008

Tuesday, October 14, 2008

What Would You Like To Ask D&AD?



For Excellence, for Education, for Enterprise and not for profit.
Garrick Hamm of Williams Murray Hamm has just taken over as the new president of D&AD.

There were no D&AD awards in the graphic design category this year (although graphics-related pieces did find favour in other categories). This situation led to a wave of criticism of the organisation. This was not just relating to the judging of the awards - the results seemed to act as a catalyst for an outpouring of frustration concerning the relationship between D&AD and the design community and even the purpose of the organisation itself.

Hamm, in his role as president, has pledged to address some of the concerns of the design industry. D&AD, to its credit, also conducted a series of discussions with designers earlier this year to air grievances and consult on ways forward. So now it’s your chance to contribute. Post your questions for Hamm here and we will select what we feel are the most relevant to ask on your behalf when we meet with him on 20 October.

1HUND(RED) Converse shoes on show






This is a link to the book Art & Sol which has a project to marry art with sneakers. This could be explored at the Converse store on London’s Carnaby Street – which is currently hosting an exhibition of sneakers designed by 100 different image makers for the Converse 1HUND(RED) Artists program.

This exhibition showcases 100 designs for the 1 hund(RED)project which varies from shoe to shoe. Like different designers who has made this design. Their names could be identified inside the shoe which contains unique number locator. These numbers could be reffered on converse.com for the artist detail.
This one in part in a good cause – apparently 5 to 15% of the net proceeds (depending on the shoe) from every sale of the Converse (PRODUCT) RED range will go directly to the Global Fund to Fight AIDS, Tuberculosis and Malaria.

Anyway, as well as the production versions of the shoes designed for the project, the exhibition also displays original hand-painted, customised shoes by a selection of Converse 1HUND(RED) contributors, including Ben Drury, David Rainbird and Precious McBane… Originals are framed on the wall with the production versions sitting below.

It's a real good concept i would say for the consumer as well as for the fund raising organization. Who doesn't like personalized stuff in today's world? Most of the people like it that's because I feel there's a emotional value attached to it. More over to have name of the artist, his/her design on it. That's truly awesome!


Design #58: by Steve Monti. Canvas upper with leather overlay


Design #30: by Jeremyville. Printed graphic on leather upper


Design #56: by Agathe de Baillencourt. Handpainted original design submission. The production version of the shoe, which is also on show in the exhibition, looks pretty close to this too…

Link: http://www.converse.com/#

Monday, October 13, 2008

Assignment 2

100 Years of the Roundel












Sasan Hiller | Simon












Rose Fin | Phil Allen













Peter Blake | Paul Noble













Paul Mcdevitt | Jim Isermann













James Ireland | Imran Qureshi












Henrik | Des Hughes













Clare woods | Catherine










Bob & Roberta Smith | Alicia Framis



Roundel icon which is the icon of Underground in London is completing 100years. To celebrate 100 years of London Underground's iconic roundel, Art on the Underground has commissioned 100 contemporary artist to create artworks based on the symbol.

The artworks are currently on show at the Rochelle School in Shoreditch, London, until October 30 and a number of them will also appear as posters on the Underground network. Here is a selection of our favorites.

I feel majority of these are very poor considering Art on the Underground has appointed 100 contemporary artist to create artwork.


Link: http://www.creativereview.co.uk/crblog/100-years-of-the-roundel/

Italy Questions Items in Antiquities Auction

Francesco Rutelli, a former Italian culture minister is trying to stop Bonhams auction house in London. He is trying to stop the sell of archaeological artifacts which he thinks are from Italy. He also mentioned that he had given Italian guide the information of the possibly no law origin of the unidentified objects which are to be offered at Bonhams on Wednesday as part of an antiquities auction of nearly 400 pieces.

He also mentioned to the Italian parliament, demanding that the government act. A spokesman of Bonhams said the auction house had not been approached “officially, unofficially or legally” regarding Mr. Rutelli’s assertions but would withdraw the objects immediately if proper documentation was presented.

Monday, October 6, 2008

Microsoft 'Pride' : But "I'm a MAC"

http://www.youtube.com/watch?v=svGmDtZpKcY

Microsoft has launched the latest phase in its million dolloar windows marketing effort designed to reconnect with consumers.

A series of new ads have all been designed around connecting with consumers in meaningful ways throughout their windows experience – whether buying a PC, using a Windows Mobile device, or living life on the Web.

They feature a diverse group of faces which aim to represent the one billion people who use Windows PCs worldwide, all celebrating the sense of power and community Windows enables by declaring: “I’m a PC.”

Green architect Edouard Francois, astronaut Bernard Harris and celebrities such as Eva Longoria and Deepak Chopra all feature, but the main focus is on real PC users of all ages and from all walks of life, such as teachers, cabbies, designers and fishmongers.

“One of the really fun things we’ve done is to create a series of ads called ‘I’m a PC’ - and we’re enabling every PC user to upload their own I’m a PC spot,” Senior Vice President, Online Services & Windows Business Group, Bill Veghte, said.

“So you can upload it and we’ll publish it and amplify it on windows.com…and then we’ll do better than that – we’ll publish some of those I’m a PC spots in places like digital billboards in Times Square.”

Microsoft will extend the ‘Life Without Walls’ campaign via press, billboards, digital “walkway” ads in airports and other advertising components. Additionally, new outdoor and print ads show how Windows has evolved to work across multiple devices: the desktop PC, laptops, phones and TVs.

The new ads also show how Windows connects across multiple devices, such as laptops, phones, and TVs.

Microsoft hits back against the smugness of the Mac Vs PC ads.
Making an ad campign on the defensive is a horrible thing. The thing is microsoft is yet to make a campaign based on the merits of their products. More over MS sort of missed the point - Apple’s ads don’t depict a Mac user and a PC user, but rather a Mac and a PC, personified. That’s important because it makes the messaging less about stereotyping computer users and more about how the Mac is a hipper, more personable, more media-savvy machine. And that’s something that appeals to all sorts of people.

By going defensive, MS creates much more of an “Us vs. Them” mentality than Apple ever intended. Maybe if there were more humans running MS, they would have also picked up on that distinction.

Art & Sole


n 2007, renowned graphic designer, visual artist and professor (at the Massachusetts Institute of Technology Media Lab), John Maeda teamed up with Reebok to create this Ventilator Timetanium.


In 2005 Japanese Artist Katsuya Terada applied his art to the Nike Air Zoom Terra Tattoo. The graphics were inspired by the elements air, wind, fire and water. Limited to just 300 pairs the shoes were packaged in a laser-engraved wooden shoebox



Lifesize chocolate sneakers by Switzerland-based design studio//DIY’s fashion and music brand


There is now a huge crossover between sneakerculture and the worlds of art and design.



Art & Sole, Contemporary Sneaker Art & Design
Written and designed by Intercity
Published by Laurence King, £16.95
In shops by mid October

Art & Sole is a new title that going to come by mid October. Published by Laurence King.
Art & Sole is the first book to focus exclusively on contemporary, cutting-edge sneaker design. This is the first book to explore and celebrate the phenomenon of the now frequent collabrations between sports shoe brands and artists.

The book is split into two sections,
the first looks at sneakers designed by artists
and the second looks at artwork inspired and or funded by sneaker brands – from sculptures made from dissected shoes, to oil paintings on canvas, and even the customisation of the shoes themselves.

There is now a huge crossover between sneakerculture and the worlds of art and design.

Link: http://www.creativereview.co.uk/crblog/art-sole-where-sneakers-and-art-collide/

Friday, October 3, 2008

Classic Modern: 20th-Century Antiques


The above image: A contemporary work by Harumi Nakashima featured at the fair.
Martin du Louvre, Paris.

The latest edition of the International Art and Design Fair are exhibiting 20th-century European and American antiques which is going to have high-end jewelry, glass, pottery, chairs, tables, cabinets, vases, silver, flatware, bowls, rugs, lamps and all manner of other household collectibles. Nearly 42 dealers gathered at the Park Avenue at Aladdin's cave.

Here many small booths have small antique shops. For people who love collecting stuff, people with great interest in art and student from design field will have fun in collecting rare and valuable items from this junk. For the lay man the show, which has been assembled by the London fair organizers Brian and Anna Haughton, offers a fascinating overview of the reaches of Modernist design.
Yet the floor plan has been redesign for the bulky items, furniture, chandeliers, etc. The main idea is to present modern art, with price tags to match.

Hand carved chest of drawers from 1960s by the American designer Phillip Lloyd Powell, who produced no more than 1,000 pieces of furniture is going to be there. It looks very organic and the manner of the best art nouveau piece. It was bought from a Parisian antiques dealer who acquired it from an expatriate American.

Vintage jewelry is always the main eye at this fair. A pair of multistone gold brooches of birds perched on carved coral by Cartier from the 1950s, at Camilla Dietz Bergeron, is delightful. Sabbadini also has some extraordinary jewelry, including a pair of eye-popping diamond earrings. The central stones are 10 carats each and internally flawless.

A design curiosity of a very different sort is a prototype for a Meccano robot, around 1954, made out of enameled steel and signed on the breastplate, at Martin du Louvre. It is in excellent condition, having come from the family of a former director of Meccano France. It is priced at $85,000.

Here few booths are showing up with art which is mostly from Asia. Paintings by Asian and South Asian artists at Sundaram Tagore; contemporary Chinese and Japanese painting and sculpture at Goedhuis Contemporary and Dai Ichi Arts; and an attractive selection of works by contemporary Japanese and mid-century modern Americans at the Dillon Gallery booth. Scherfig, a Danish writer, was renowned for his works of literature. But he also created paintings. The small selection of his paintings here has a naïve charm.

Some dealers have created focus by keepin only one designer's work. One of the best, from 20th Century, throws a light on Joaquim Tenreiro, a talented Brazilian designer of Modernist furniture from the 1950s through 1980s. Besides simple elegant designs he also like to work with all kinds of rare and expensive woods.

The Bard Graduate Center for Studies in the Decorative Arts, Design and Culture and the fashion house Proenza Schouler are sponsoring a loan exhibition of rare Knoll textiles. This exhibition offers a brief history of the influence of fashion design on Knoll textiles and upholstery. It is also a sneak preview of a larger show to take place at the Bard Graduate Center in 2010.

Link: http://www.nytimes.com/2008/10/03/arts/design/03fair.html?_r=1&oref=slogin

Thursday, October 2, 2008

A Renoir Is Recovered



Stolen Renoir nude recovered after 33 years

Pierre-Auguste Renoir (February 25, 1841–December 3, 1919) was a French artist who was a leading painter in the development of the Impressionist style. Impressionism was a 19th-century art movement that began as a loose association of Paris-based artists exhibiting their art publicly in the 1860s.

Italian police recovered a Renoir painting; oil painting of a nude woman by French master Pierre-Auguste which was stolen from a private collection. Police man arrested three of them. Police arrested the gallery owner and two other suspects.
The Renoir, valued at 500,000 euros (730,000 dollars). It was stolen from a family in Milan in 1975.
It was recovered along with a forgery of a Manet work, which Mr. Sgarbi had also been asked to appraise.


Link: http://www.nytimes.com/2008/09/29/arts/design/29arts-ARENOIRISREC_BRF.html?ref=design