This is a link to the book Art & Sol which has a project to marry art with sneakers. This could be explored at the Converse store on London’s Carnaby Street – which is currently hosting an exhibition of sneakers designed by 100 different image makers for the Converse 1HUND(RED) Artists program.
This exhibition showcases 100 designs for the 1 hund(RED)project which varies from shoe to shoe. Like different designers who has made this design. Their names could be identified inside the shoe which contains unique number locator. These numbers could be reffered on converse.com for the artist detail.
This one in part in a good cause – apparently 5 to 15% of the net proceeds (depending on the shoe) from every sale of the Converse (PRODUCT) RED range will go directly to the Global Fund to Fight AIDS, Tuberculosis and Malaria.
Anyway, as well as the production versions of the shoes designed for the project, the exhibition also displays original hand-painted, customised shoes by a selection of Converse 1HUND(RED) contributors, including Ben Drury, David Rainbird and Precious McBane… Originals are framed on the wall with the production versions sitting below.
It's a real good concept i would say for the consumer as well as for the fund raising organization. Who doesn't like personalized stuff in today's world? Most of the people like it that's because I feel there's a emotional value attached to it. More over to have name of the artist, his/her design on it. That's truly awesome!
Design #58: by Steve Monti. Canvas upper with leather overlay
Design #30: by Jeremyville. Printed graphic on leather upper
Design #56: by Agathe de Baillencourt. Handpainted original design submission. The production version of the shoe, which is also on show in the exhibition, looks pretty close to this too…
Link: http://www.converse.com/#
1 comment:
Thanks so much for this update on what Converse is doing.
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