Above picture: A screen grab from the latest Apple ad.
Apple has just fired off this, a second shot in the direction of Microsoft’s I’m A PC commercial…
Stop the bickering, enough already.
"Hello, I'm a PC and I've been made into a stereotype," says a Microsoft engineer in one of the ads.
The second new ad from Apple shows PC brandishing a buzzer, beeping out the word "Vista" whenever it is mentioned by the Mac character, played by actor Justin Long.
"We don't say the V word any more. It doesn't sit well with frustrated PC users. From now on we're going to use a word with a lot less baggage: Windows," PC says in the ad, which appears to be a dig at Microsoft's strategy of not mentioning the word "Vista" in its ads.
While Microsoft's entire campaign seeks to convey the message that many of the earlier problems plaguing Vista have since been fixed through software updates, Apple's new ads ignore this and continue to portray Vista as a broken operating system.
Apple appears to be winning the public perception war.
The Apple ad also showed that if a vista consumer wants to switch to Mac all thy have to do is go to Apple store where they'll easily transfer their data.
Apple is surely leading.
Link: http://www.apple.com/getamac/ads/
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